DIGIT srl - Corso Garibaldi 66, 61022, Urbino, Italy - C.F./P.IVA: 02687620415



In 1954 Norbert Wiener, the scientist know for defining the term cybernetics, published “The Human Use Of Human Beings: Cybernetics And Society”. Wiener, in this volume that follows by only a couple of years the more famous “Cybernetics: Or the Control and Communication in the Animal and the Machine” (1948), considers the social impact of the “new” technologies by underlining their potentiality and warning against its risks. The epilogue of the World War II with the explosions of Hiroshima and Nagasaki pushed him to become more aware that nothing intrinsically positive for society comes as a simple result of technological innovation.

In 2016, the day after the Presidential elections of the United States that marked the success of Donald Trump, during a public event Mark Zuckerberg denied the possibility that Facebook could play a role on the outcome of the elections. Just like in the first phases of mourning, you start off with denial. After al, the mission of the platform was clear: “Making the world more open and connected”. The benefit for the society is considered an automatic result of openness and connection. But, just as Weiner had thought and Zuckerberg demonstrated to have successively understood, it’s not enough to just connect people to have a positive effect on society.

You have to instead plan technologies, platforms and software by explicitly putting the interests of man and society at its center. 

Digit is founded on the awareness of this concept.

Social and digital innovation intended as inseparable paths. A spin-off of the University of Urbino “Carlo Bo” founded by a group of professors and university researchers with backgrounds that span from IT technologies to economy, from jurisprudence to mathematics, from communication to social studies.

And the first services and products od Digit faithfully reflect this mission. Follow us on this blog or on Facebook and Twitter. During the next weeks we will tell you about what Digit is doing and what it is planning on doing to promote, as Norbert Wiener could say, a human use of human beings.